Here’s the latest news from VIZ Media which could mean less money in the pockets of the anime and manga addicts out there.
“VIZ Media announced a partnership with Zazzle to launch a new line of J-Pop, manga and anime-inspired apparel, stationery, and other items. VIZ Media’s J-Pop Style Stop at Zazzle is located at www.zazzle.com/vizmedia and offers a variety of visually compelling and original designs inspired by a love of Japanese pop culture available on an on-demand basis with most products produced within 24 hours of ordering.
The Zazzle partnership represents VIZ Media’s first foray into the ‘on-demand’ arena and is focused initially on several original (non-licensed) designs. The result will allow fans and the general public to show their enthusiasm for Japanese pop culture in a unique way with fun designs. The partnership is the initial phase of a larger projected product rollout with Zazzle that will tentatively include shojo (female)-focused fashion designs and other special designs to come in 2009.
The first VIZ Media design phase offers graphics that are available through Zazzle.com on T-shirts, note cards, real US postage, bags, and other fun items. The program allows fans and the general public alike to show their adoration for manga and anime by being able to choose from some great designs and customize them to their liking. This first phase of designs will include graphics with wording such as a manga panel that says ‘I Love Manga’ and a similar one that says ‘I love Anime’, available on T-shirts, note cards, stamps, bags and more.
Digital printing is considered the leading technology for on-demand apparel customization. It provides literally millions of colors and makes it affordable to manufacture even a single item, as opposed to other more cumbersome processes, which offer a limited color palette and often require the customer to order in bulk quantities because of high setup costs.
This partnership is just the first step for VIZ Media into the original design and the ‘on demand’ world – both of which will better serve fans old and new. This launch is the beginning of a projected ‘bigger picture’ rolls out with Zazzle, which ultimately may include more shojo-focused fashion designs, bigger statement ‘otaku’ (fan of anime and manga) designs and additional popular designs
Some of the new J-Pop designs were also included in the official gift bags that were distributed to the talent that presented and performed at the 2008 SPIKE TV Video Game Awards in December, where the VIZ Media-licensed video game, Ubisoft’s Naruto: The Broken Bond, was one of the nominees for Best Game Based on a Movie or TV Show.”