A United Airlines word change pleases some grammar nerds

Calling all grammar nerds. Do you know notice anything different about United’s new advertising campaign?

It is true! United has changed how it refers to the number of destinations it serves.  Before, as you see below, United said it flew to “over” 370 destinations. Most grammarians might call that a misuse of the word, “over.”

The old United advertising.

The old United advertising, circa 2011.

But take a look at the new advertisement. Granted the number of destinations has dropped by about 20. But the correct phrase “more than” is subbed for “over.” To borrow a hashtag, that’s #unitedprogress.

And the new ad, circa 2013.

And the new ad, circa 2013.

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