The Las Vegas Sun has a great interview this weekend with Allegiant Air President and COO Andrew Levy and senior VP of Planning Jude Bricker.
I recommend the whole thing, but this part is my favorite. Bricker is explaining the perfect airplane seat for Allegiant.
“You want it to be like a Herman Miller desk chair, just a diaphragm between you and the guy’s knees behind you.”
The Q & A talks a bit about seat selection. Bricker says selling advanced seats is worth $60 million to Allegiant each year. That’s a lot, considering seating assignments were essentially free for decades.