LAX: “Airport traffic is a pain in the asphalt”

Consultants hired by Los Angeles International Airport showed off their new slogan at Wednesday’s Board of Airport Commissioners. You’ll start seeing it– “LAX is happening” — in April.

Santa Monica-based Phelps was the lead firm in coming up with the new slogan. Company officials shared some of their ideas Wednesday.

What do you think? Fun and irreverent? Or missing the mark?

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