British Airways says it knows how you feel when you fly

British Airways says it knows how you feel when you fly. Is the airline right? Photo: British Airways.

British Airways says it knows how you feel when you fly. Is the airline right? Photo: British Airways.

Have you seen the new British Airways study detailing the range of emotions travelers go through whilst flying? It released the findings last week.

Here is what we feel during the travel process, according to British Airways:

  1. Control. “Most travelers feel the need to start in control, often exhibiting behaviors such as ticking off check-lists and fibbing to partners by telling them the flight leaves earlier than it really does in order to get to the airport in plenty of time.”
  2. Empowerment. “Regular travelers will know which seat they want and will employ the shortcuts they know to get through the airport more quickly.”
  3. Security and belonging. Once on board the ‘secure’ and ‘belonging’ feelings kick in with fliers appreciating the (public address) announcement from the pilots, and a smile from the crew. At this stage most will arrange the space around them to their specifications.
  4. Enjoyment and convivial.  “There is a distinct theme of suspending normal life for fliers with many of them admitting to breaking their own norms and indulging in calorific food, drinking alcohol first thing in the morning and watching three films in a row ‘because they can.’”
  5. Vitality. “The ‘vitality’ need – that desire to experience something new – rears itself at various points throughout the journey. It may manifest itself as planning activities, or being more open minded as to trying different foods. Excitement is a big factor too.”

The research was conducted by Ipsos MORI. The company says it used  850 hours of quantitative research to reach the conclusions.

What do you think? Do you experience these feelings when you fly?

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  • Karl Veek

    Well, the 1st four apply to me but I just attribute these things to common sense for the regular flyer. I always irritate my friends by getting to SeaTac at least 2.5 hours before flight. Gives me time to relax and get a massage before boarding. Plus SeaTac, my home airport, has great artwork throughout the airport.