Virgin America ups its game in attempt to win Dallas Love Field gates

Virgin Is it still a grassroots campaign when one big corporation goes up an even bigger, more powerful one?

Virgin America would like you to think so. Virgin, the Northern California-based airline with about 50 airplanes, is trying to win two gates at Dallas Love Field. The airport is dominated by Southwest Airlines, which, despite cultivating a reputation as the underdog, is actually huge. Southwest has more nearly 700 planes and it is a giant in domestic air travel.

Virgin has created a website — FreeLoveField.com – to plead its case. The website even includes a petition for customers to sign. And of course, customers are asked to use a hashtag — #lovetoflyvirgin — when they Tweet about the issue.

Virgin AmericaThe two gates up for grabs have been held by American Airlines, but the carrier has been forced to divest itself of them as part of its merger deal with the U.S. Department of Justice. The city of Dallas ultimately must sign off on which airline gets the gates.

If it gets the gates, Virgin plans to fly to  Los Angeles, New York LaGuardia, San Francisco and Ronald Reagan Washington National Airport.

Which airline do you think should get the gates?

Virgin America 3

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