Is nothing sacred?
The fancy, newish British Airways Terminal at London Heathrow is getting a new name for a couple of weeks starting on Monday. The moniker? It’ll be called, “‘Terminal Samsung Galaxy S5.”
“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates,” Samsung says in a release. “In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5′ and images of the Galaxy S5 smartphone.”
JCDecaux’s airport division is facilitating the operation. This is the same company that handles marketing and sponsorship at Los Angeles International Airport.
What do you think? Should LAX rename the Tom Bradley International Terminal for a few weeks to make a few bucks? What should it be called?