London Heathrow Terminal 5 is changing its name for a couple of weeks

London Heathrow Terminal 5 is changing its name for a couple of weeks. Photo: Herry Lawford, via Creative Commons.

London Heathrow Terminal 5 is changing its name for a couple of weeks. Photo: Herry Lawford, via Creative Commons.


Is nothing sacred?

The fancy, newish British Airways Terminal at London Heathrow is getting a new name for a couple of weeks starting on Monday. The moniker? It’ll be called, “‘Terminal Samsung Galaxy S5.”

Really.

“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates,” Samsung says in a release. “In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5′ and images of the Galaxy S5 smartphone.”

JCDecaux’s airport division is facilitating the operation. This is the same company that handles marketing and sponsorship at Los Angeles International Airport.

What do you think? Should LAX rename the Tom Bradley International Terminal for a few weeks to make a few bucks? What should it be called?

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San Bernardino International Airport: A quick chat with the director

AJ Wilson has high hopes for San Bernardino International Airport. Photo: Rick Sforza, staff photographer.

AJ Wilson has high hopes for San Bernardino International Airport.  But presumably even he knows scheduled 747 service is not likely. Photo: Rick Sforza, staff photographer.

When San Bernardino International Airport started showing off its new more than $20 million international arrivals building last month, some airline industry analysts questioned the value of the new facility.

The airport, the former Norton Air Force Base, already had a domestic terminal. But that existing terminal accommodates no regularly scheduled commercial flights, so experts were quoted as saying they wonder whether the airport actually needed a new building international arrivals building.

I spoke this week with AJ Wilson, the airport’s executive director. He has read the criticism, such as in this KPCC radio piece, but Wilson said he is undeterred. The flights will come, he promises.

“I don’t feel that I need to argue with any so-called experts,” Wilson said. “We are carrying out a plan to market our airport and that’s what we intend to do.”

What’s this plan, you ask?

Like just about every airport head, Wilson wants to wow airline executives and persuade them to start flights in San Bernardino. He would not tell me which airlines he has spoken with, but he suggested that he understands that major and mid-major airlines — American, United, Southwest, Delta, Alaska, Virgin America and Jetblue — are probably off limits.

That leaves low cost carriers like Spirit, Allegiant and Frontier in the United States, and probably Volaris and Interjet in Mexico. But even those will be difficult to attract, especially since there’s another struggling airport nearby — L.A. Ontario International Airport — seeking the same type of tenants. Ontario recently attracted Volaris. 

“We are doing fine,” Wilson said. “We are having discussions with a number of airlines. It’s simply a matter of when the market is ready and airline business plans are able to consider service. We are just in those preliminary discussions.”

There has been some discussion that the fees charged to airlines at Ontario airport, which is about 23 miles away, are too high. Presumably, San Bernardino’s costs to airlines would be lower. But Wilson said it is too early to know what the cost structure would be for a new market entrant in San Bernardino.

“That’s not necessarily even determined at this point,” Wilson said. “We will work out business deals with the people when there are greater in-depth discussions.”

The good news, Wilson said, is that the general aviation portion of the airport is flourishing.

“Everybody thinks an airport is only passenger service,” Wilson said. “Last year was our highest year ever in number of operations. We are ahead of that by about 10 percent this year. We are experiencing growth.”

Here, a picture of the domestic terminal. Photo: Rick Sforza.

Here, a picture of the domestic terminal. Photo: Rick Sforza.

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