American Airlines announces tie-in with “Disney’s Planes” movie

We love the wonderful world of marketing tie-ins here at L.A. Airspace.

So we’re amused by today’s American Airlines news. The carrier announced a strategic partnership with the new “Disney’s Planes” movie. According to our release, the animated movie includes a cameo from “Tripp,” a version of American’s 777-300. I haven’t seen the film, but I gather airplanes are the film’s characters.

Apparently, American surprised travelers at Los Angeles International Airport today with free stuff related to the movie. Who doesn’t like swag?

I’m not a huge fan of giving airlines free advertising here, but the commercial referenced above is pretty clever. What do you think?

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