Investors want to resurrect Eastern Airlines as charter operator

Investors want to start a new Eastern Airlines using this iconic branding.

Investors want to start a new Eastern Airlines using this iconic branding.

Is Eastern Airlines primed for a comeback?

A group of investors seeking to start a new airline with a familiar name filed papers this week with the Department of Transportation to fly a single A320 in charter operations, with possibility of later adding two more planes. At its core, this filing, first reported by the Miami Herald, is no different than one for any other emerging airline.

But what’s amazing here is that these investors bought the intellectual property of the former Eastern Airlines, which shut down in 1991. Eastern’s branding was pretty iconic for its era, and it seems to hold up nicely. You can see more examples on the airline’s website –¬†http://easternairlines.aero/.

Another rendering of what the Eastern A320 might look like.

Another rendering of what the Eastern A320 might look like.

I don’t know whether the new Eastern will make it. Like with all new airlines, the likelihood is not so good. This is a tough business.

But the filing with DOT, officially called a Certificate of Public Convenience and Necessity, has some interesting information on the economics of new air service.

Read on for some fascinating details, like the fact that it costs $175,000 to rent an A320 for a month.

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