My editor has banned me from writing any more stories about the bells and whistles that airlines are using to attract first and business class customers. He says most of our newspaper’s readers fly in coach and don’t care all that much about what happens in front of the curtain. The man does have a point.
But luckily, the New York Times has no such limits.
Hence, this week, we get to digest yet another story on the arms race of premium class travel — “Piling On the Luxury” by Jad Mouawad. “Flat beds and fluffy pillows, fancy wines and four-course meals, designer-brand pajamas and luxurious vanity kits — these options have become the staple of business-class travel these days,” he writes.
Air France has been one of the last airlines to adopt flat bed seats in business class and super luxurious seats in first class. But Alexandre de Juniac, Air France’s chairman and chief executive, told the Times he felt like he had no choice. Air France, he said, had to compete with Asian and Middle Eastern carriers.
“Our only weapons, since we can’t lower our costs to the same level as theirs, is to fight back with our own quality services,” he told the Times.
This is probably not new news for readers here, but the Times article has a pretty good roundup on the latest premium class travel trends on a bunch of major airlines, from British Airways, to Delta, to Emirates to Lufthansa.
But just remember, whatever seat is the best of the pack now probably will be obsolete pretty soon.
“It’s a catch-up game,” TAM’s CEO told the Times. “You can have the best seat ever for two years. But guess what? Someone else will come up with a better seat.”