We have some good news for budget travelers heading to London. Norwegian, a discount European airline, will fly twice weekly next summer between Los Angeles and London Gatwick Airport, according to airlineroute.net.
The Los Angeles-London market is very competitive — United, American, British Airways, Virgin Atlantic and Air Zealand fly it — but Norwegian is likely going after a different, more cost conscious customer. It’ll be flying brand new Boeing 787 aircraft, some of the most efficient airplanes in the sky.
Norwegian has been a low-cost airline in Europe for about a decade now, and it has decided it can bring that model to overwater operations. It offers no frills service, and customers have to pay for just about everything, including food. But fares are usually much cheaper than on other airlines.
On this route, which starts in July 2014 and operates Sundays and Wednesdays, Norwegian will be using Gatwick, a secondary London airport. Most overseas flights from the major airlines fly into Heathrow airport.
Norwegian must like what it sees in L.A. It is also planning new service in 2014 between LAX and three Scandinavian cities — Stockholm, Copenhagen and Oslo.