We have good news for the people of Modesto.
A seemingly bizarre plan suggested by a consultant for the city may have actually worked. You may remember in January, when Sixel Consulting Group said a “mystery” airline would start new flights to Los Angeles under one condition — the community would have to amass $1 million in non-binding pledges to buy plane tickets on the new flights.
This week the consultant announced good news.
“The City of Modesto is pleased to announce that the DestinationLAX pledge campaign has now raised $1,074,646 in nonbinding pledges!” (Yes, the exclamation point actually was in the press release.)
According to the Modesto Bee, this means the new service is a done deal. But the consultant still isn’t saying what the new airline will be. Apparently that’s top secret.
“We are not at liberty to disclose a carrier or a timeline for service, as those items are still in negotiation,” Jack Penning, Sixel’s director of market analysis, said in an email to the Bee.
This is all confusing to me.
First, I don’t understand the secrecy. It’s a flight from Modesto to L.A., not a matter of national security. Second, the pledges are non-binding. No one knows whether anyone will buy these tickets. So, at best, maybe this whole campaign was about getting free advertising for whatever airline will soon begin flights from Modesto to L.A. This campaign got all of Modesto talking about new flights.
I shouldn’t make predictions here because I might get it wrong. But this airline has to be Skywest Airlines, right? Can you think of another carrier it might possibly be?
Also, I’m interested to see how much Sixel gets paid by Modesto for this operation.
Read on for the full press release. Continue reading