American Airlines this week is launching a new advertising campaign for its lucrative New York to Los Angeles flights in an attempt to remind travelers of the carrier’s glory age.
You’ll see Neil Patrick Harris and Julianna Margulies, as well as classic shots of Grace Kelly and Gregory Peck, who apparently flew American a lot back in the day.
The print ads are black-and-white, except for color shots of the new American Airlines tail design. American is proud of its brand new A321 aircraft, which it began flying last month between Los Angeles and New York. The plane has three classes — economy, business and first — and American is banking that travelers on this route will continue buying lucrative premium cabin tickets. Notably, American is the only airline flying between the cities that offers both first and business class. Delta, Virgin and United only offer two classes.
Video ads will be released soon.
“We have such a rich heritage in the transcon market,” said Fern Fernandez, American’s vice president of global marketing. “For some years we hadn’t really hadn’t invested in the right way. The crux of the campaign is that we want to remind people that we invented trans-continental service. Now we are completely reinventing and taking a different approach in this market.”
What do you think of the advertising campaign? Much of it was shot in L.A.