Is Allegiant Air testing the market at Los Angeles International Airport?
A few weeks after announcing new Honolulu service, the ultra discount carrier moved to add another flight to a popular vacation destination this winter. Allegiant announced it will fly twice a week between LAX and Montrose Regional Airport in Colorado beginning in December. It’s the closest airport of decent size to the popular ski resort of Telluride.
Fares will be as low as $79.99 one way, though like all fare sales, seats are limited. Of course, you don’t want to be like Southwest Airlines, which on Tuesday was hit with a $200,000 fine by federal regulators for not making enough advertised sale seats available.)
United Airlines, through its partner Skywest, also flies twice a week to Montrose during the winter. I did a quick check and a week-long trip from LAX in January would cost $650 on United. Allegiant tickets should be considerably cheaper than United, even if you can’t get the $79 fares.
Historically, as I wrote earlier this month, Allegiant has taken travelers from smaller cities and taken them to vacation destinations. But with this move, Allegiant might be trying to cater to Angelenos who want to ski.
What do you think? Is there a L.A.-based market for Allegiant’s flights?