David Kronke: Science triumphs again!

Driving in a rental car (be grateful that details are herewith spared), I was forced to listen to local radio rather than my usual contingent of CDs. During which, I heard a commercial for a life insurance company that offered a full refund -- no joke -- "if you don't die."

Huh? Have I been so oblivious to have missed reports on a major scientific discovery?

What hapless dupe has this ad been aimed at?