Robert Lowman: February 2011 Archives

Black swan night

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Black Swan takes best picture at Spirit awards giving it 3.

More Spirit wins

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Natalie Portman win best actress and Darren Aronpfsky as best director at Spirit awards.

King Speech wins

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"The King's Speech" wins Spirit award as best Gordon film. Must be the bloody accents.

"127" Hours actor talks about his NYU filmmaking thesis in acceptance speech.

A re-edited version of "The King's Speech" has won a PG-13 rating, the Motion Picture Assosiation of America, Announced on Friday.

The original version of the film was rated R for a colorful string of explitives. The MPAA and the National Association of Theater Owners also waved a rule requiring the 90-day withdrawal of a film from theaters before replacing it with the new version.

Thanks to 3D and the hits like "Avatar" and "Toy Story 3, the global box office set a record high in 2010 at $31.8 billion, an 8% increase over the previous year, according to the Motion Picture Association of America's annual report released Monday.

But everything isn't rosy.

Overall, the domestic box office was up a bit at of $10.6 billion, but attendance at home actually dropped by 5% with 1.34 billion tickets sold. 3D helped offset the lack of bottoms in seats, accounting for 21 percent of revenue, with $2.2 billion.

MPAA president Bob Pisano blamed the lower attendance on baby boomers aging.

"There's an obvious trend when audiences get older; they go to the movies less," Pisano said.

Sure, or maybe boomers don't want to drag themselves out to see some of the overblown under-imagined 3D trash the studios have tried to foist on the public. Even young people are already wary of shelling out the extras bucks. But if Hollywood doesn't mix in more creativity with the technology, 3D will be last year's gimmick and more people will be happy sitting home watching "Justified."

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