Web comparison shopping
There's basically no art that really goes with this post so I'm just gonna use this cool picture I found online.
A new report says that one in three shoppers don't use price-comparison sites. Sounds kind of alarmist until you consider the flip side: 70 percent of shoppers still go to comparison Web sites! Technically the report studied British shoppers, but are they really that different than us?
"British consumers are realising there are good deals to be had shopping online and are becoming increasingly sophisticated at finding them," an analyst said. Price comparison websites have fulfilled that role for a while, but as awareness of the potential for their results to be biased spreads, consumers are going to be looking elsewhere and marketers need to ensure they are featured in the right places." Biased? I hadn't heard that. Stay tuned.
