Wealthy women know how to buy
Women in wealthy homes make the majority of buying decisions, a story from Marketing Daily says. "Women make the home appliance decisions in 68% of households, and the travel decisions in 61%. They make the health-care calls, including choice of plans and providers, in 48% of such households, and the home improvement purchases in the same percentage. Two-thirds of wealthy women say they make family financial decisions jointly with their husbands, but fully 22% say that they make all of these financial decisions on their own."
Women in wealthy households, which they define as having a total income of $150,000 or more, don't balk at addressing service and product quality issues.
The story is based on a survey from the Luxury Institute in New York. CEO Milton Pedraza knew before the survey came out that women make big money decisions. "Recently," the story says, "his own wife walked out of a Best Buy store after a salesperson asked why her husband wasn't with her ... taking her $3,000-plus TV purchase elsewhere."
My question is, did they ask these wealthy women how important it is to get a good price? Even folks with tons of money want to save a buck!
Comments
I too walked out of Best Buy when the sales guy walked by me not once, but twice to chat with men that had just walked in the tv dept. Best Buy does not exist in my book any more.
Posted by: Bev Nichter | May 16, 2008 7:41 PM