And the Street Sign Brewing Co., — or at least the name — is no more.

Read why (and yes, it makes perfect sense) here. A regional name is always preferable to some clever, if random-sounding creation, especially if the brewery becomes the first operational one in the San Fernando Valley, which appears likely.

I’ve not seen a date when the tasting room opens, but judging by their Twitter feed the date is getting closer: they’re brewing.