From the ESBC press release:
WWE Hall of Famer, Steve Austin, and ESBC, one of LA’s premier craft breweries, have teamed up to create what Austin describes as “one bad ass beer”. Known around the world for his intense in-ring style, trash talking, and beer swilling antics, Austin has embraced the craft beer world with a hands on approach.
After meeting with ESBC founder, Rob Croxall, it was clear they had a lot in common. Austin, who knows good beer when he tastes it, was already a fan of ESBC’S Citra Pale and Mayberry IPA. Over a table of beer, conversation shifted to a collaborative effort utilizing ESBC’s expertise in brewing and Steve’s vision of the ultimate India Pale Ale. Austin described in detail the characteristics he loved in a great IPA. The resulting recipe, churned out by Rob, created a beer that boasts a big mid palate flavor from ample use of Cascade, Chinook, and Citra hops. The finish is wonderful with hops fading quickly and a polite bitterness that trails off easily. This is the ultimate IPA designed for the working man and woman who love great beer.