Two locations of Red Brick Pizza in the East San Gabriel Valley have closed recently, and I can only guess why. There was one location at the Lakes in West Covina, close to Edward’s movie theaters, and another in Covina on Badillo and Grand, next to Von’s grocery store.
Neither of the restaurants had great business, and I’m not sure why. I have a few guesses.
First, let me start with what they don’t do wrong:
1. The pizzas taste good.
2. The menu offers a lot of a lot of variety and creativity. Toppings included prosciutto, pine nuts, ricotta cheese, sesame thai sauce, arugula, kalamata olives, and all the traditional pizza toppings.
3. They also have breadsticks, salads, sandwiches and gelato
4. They offer coupons and specials
5. Every booth has its own flat panel TV and remote control
Here’s what I don’t like:
1. It is expensive. Small pizzas cost about $7, mediums for $10.50 and larges for $17. Sure, the pizzas tasted good, but they weren’t that good. The pizzas didn’t feel like a good value for the money.
2. The pizzas aren’t filling. A medium pizza feels like a small pan pizza from Pizza Hut.
3. Service is slow. The restaurants can operate with just two people in font — one person making pizzas and another person taking orders and making salads.
4. The casual dining environment feels fast food restaurant, but the menu prices aren’t.
5. The restaurants don’t market themselves as a take-out pizza place, don’t offer delivery nor do they allow customers to order online. They want dine-in customers, but it’s not very enjoyable to dine there either.
6. You can’t control the volume level on the televisions.
Don’t worry. Red Brick Pizza is still here:
345 S. Lake Ave.
Pasadena, CA 91101
1129 S. Fremont Ave., Suite D
Alhambra, CA 91803
215 W. Birch Street, Suite 3
Brea, CA 92821
Buena Park, CA 90621