Shares of The DIRECTV Group will be traded on the technology-dominated Nasdaq Stock Market starting Dec. 3, the El Segundo-based company said Thursday. The nation's biggest satellite TV service will switch from the New York Stock Exchnage, but will keep its ticker symbol, DTV.
"Our switch to Nasdaq was driven by our desire to achieve greater value for our investors," Jon Rubin, DirecTV's senior vice president of financial planning and investor relations, said in a statement. "We believe that Nasdaq's vision for leadership coupled with its market structure and vast product offerings will allow for improved service for us and our investors while simultaneously reducing our costs."
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