Disney to go mobile in Japan

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By
Martin Romjue
on November 12, 2007 9:52 AM | | Comments (0) |

TOKYO (AP) — Walt Disney Co. and Softbank Corp. said Monday they would jointly offer mobile phone service in Japan starting next spring as “Disney Mobile.” Softbank, Japan’s No. 3 carrier, and Walt Disney's
Japan unit said in a joint news release they would cooperate on new handsets, mobile content, marketing and services.

“Disney brings its strong brand and legacy of developing great entertainment with broad appeal to our mutual venture,” said Masayoshi Son, Softbank’s chairman and CEO. The company said details would be released later. Burbank-based Disney is planning to lease Softbank’s mobile network and use Softbank’s stores to market phones and services, The Wall Street Journal reported Monday.

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This page contains a single entry by Martin Romjue published on November 12, 2007 9:52 AM.

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