Kermit the Frog may say it's not easy being green, but a recent list of greenward companies may set an example in the business world. As green fever changes the political landscape, many businesses are scurrying toward greener pastures. Juice Energy Inc., a New York energy company that focuses on renewables, has ranked the top 10 businesses nationwide are shifting to greener approaches.
A survey by the Retail Industry Leaders Association shows that 66 percent of retailers have already begun the transition to green, according to Juice.
The Juice staff of environmental and energy experts identified these 10 frontrunners. Some names are popular with Californians, while two others lower on the list often get vilified by activists. The complete list is below:
1) Patagonia: In 1998, Patagonia became the first California-based company to buy electricity from 100 percent renewable energy sources and achieved LEED gold certification for its Nevada distribution center. Additionally, Patagonia is a leader in recycling, with its Common Threads Garment Recycling Program, which recycles used fleece for use in new products.
2) Kohl’s: Kohl’s is the second largest retail purchaser of green power and the largest among department stores, using 201,396,000 kWh annually. Kohl’s is also working to complete the largest rooftop solar project in U.S. history next year, with installations at 63 of their 80 California locations.
3) Whole Foods: Whole Foods, a leading natural and organic supermarket, buys green power equal to 100 percent of their electricity usage, over 509,100,000 kWh annually. Their green power usage earned them the distinction of EPA Green Power Partnership Power Partner of the Year 2006 and ranks third among all green power purchasers. Whole Foods also gained LEED Silver certification for its Sarasota, FL store, the first supermarket to earn the designation.
4) prAna: In 2005, the outdoor and lifestyle apparel wholesaler prAna launched their Natural Power Initiative to buy green power equal to the electricity usage of all 250 prAna retailers, the company’s corporate headquarters, and the homes of all their full-time employees, equaling 29,678,000 kWh annually. Now prAna plans to buy wind power for their entire North American dealer base of about 1,000 retail partners in addition to its contracted U.S. based sewing facilities.
5) REI: REI, or Recreational Equipment Inc., purchases green power equal to 100
6) UPS: UPS operates the largest alternative fuel and low-emission fleet in the industry, with 19,647 such vehicles worldwide. UPS is also reducing its emissions by purchasing 2,949,545 kWh of green power for its California facilities and streamlining delivery routes resulting in the elimination of more than 28.5 million miles of driving to date.
7) Timberland: Timberland recently introduced Green Index tags on a number of its products, which rate products based on environmental factors such as greenhouse gas emissions, the use of solvents, and organic content. Timberland also plans to become “carbon neutral” by 2010 and recently changed all packaging use for its footwear to 100 percent post-consumer recycled boxes and soy inks.
8) Nike: Nike has set a goal to be “carbon neutral” by 2011 and buys 79,820,000 kWh of green power for its World Headquarters, representing 72 percent of annual consumption. The company is also designing its footwear to meet targets for waste reduction, elimination of volatile organic compounds and increased use of environmentally preferred materials by 2011.
9) Wal-Mart: Wal-Mart has committed to overall reduce GHG emissions by 20 percent over the next eight years and set a long-term corporate goal to purchase 100 percent of their energy from renewable sources. Wal-Mart also has set a goal to increase fuel efficiency of its fleet by 25 percent during the next three years and is currently the largest single purchaser of 100 percent organic cotton products.
10) Target: The discount retailer, Target, became a certified organic produce retailer late last year and offers more than 500 choices of organic certified food. Target also reduces waste through food-donation programs, giving away nearly seven million pounds of food last year. They also have four buildings in California using on-site solar electricity, with systems under development at 14 additional stores.
More information: www.aboutjuice.com

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