Skechers USA Inc., the Manhattan Beach-based maker of trendy footwear, held its first national sales conference in China, an event that "heralded the official entry of Skechers into the China market," the company said Wednesday.
The three-day conference was held in the last week of March in Guangzhou, the nerve center of
commercial and trade activities in the country’s booming Southern region of Guangdong.
Skechers' China headquarters are located in Guangzhou. Company-owned flagship stores
are already being opened in "major fashion cities" including Beijing, Shanghai and Shenzhen.
Skechers' Chinese joint venture partner is Luen Thai Enterprises, a Hong Kong-based conglomerate with investments in various industries in Asia, North America and the Pacific Region.
Leave a comment