DIRECTV is No. 1 in This Category
DIRECTV, the El Segundo-based satellite TV service, scored higher for customer satisfaction than all major cable TV companies in the American Customer Satisfaction Index, the company said Tuesday.
It was the eighth straight year DIRECTV achieved this designation.
In this year's ACSI survey, DIRECTV posted an index score of 68, reflecting customers' overall satisfaction with the service. That was higher than the cable and satellite TV category, which scored a 64 overall.
Customers surveyed by the ACSI in the first quarter of 2008 were also asked about such issues as perceived quality, perceived value and their expectations prior to subscribing to the service. The ACSI also measures customer loyalty and retention.
DIRECTV is the nation's leading satellite TV service, with more than 17 million customers in the United States.