Is there a Cult Around iPhone?
Apparently there is.
I Am A Member Of The Cult Of iPhone(TechCrunch.com ) I've been to enough Steve Jobs keynotes now to know that the man is able to take a crowd and bend it to his will. Every time, I've been a willing subject - sometimes (but not every time) to find myself in a hangover-like state a day later when I try to remember exactly why I thought that whatever he was pitching would change my life forever.
Steve Jobs is masterful and charismatic when he's on stage and all eyes are on him. And when, like yesterday, the crowd is carefully packed with a throng of Apple developers cheering him on, the press in attendance can easily get caught up in the hype. He's not nearly so charismatic in person, and I believe that's why Apple will probably not, as Dave Winer suggests, ever move to a televised delivery of their big news while Jobs is in charge. The videos just don't communicate the man's magnetic charm in quite the same way.
So while I agree with Charles Cooper that Apple may sometimes get more press, and more compliant press, than they "should," I think he and others miss the (much) larger point: Apple, and Steve Jobs, stoke our imagination in a way that no other technology company has ever done. Apple is about elegance, design, and potential, and we love them for it.
Read the full story.