Toyota Says On Schedule for Prius Production

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This may change if the auto industry continues to dive.


Toyota says no change to Mississippi plant opening

TOKYO (AP) -- Toyota Motor Corp. said Friday that for now it is sticking with plans to open its new Mississippi plant in 2010 despite media reports that Japan's top automaker is mulling a delay.

"As we said during our second-quarter financial results announcement, as an emergency profit improvement measure, we are reviewing all future production projects," said Toyota spokesman Paul Nolasco. "However, no decisions have been made yet."

The Nikkei financial daily reported Friday that eroding North American sales had forced Toyota to consider postponing the start of production to 2011 or later.

Earlier this month, Toyota said its net profit for the July-September quarter plunged 69 percent. The car maker also downgraded its full-year profit forecast to 550 billion yen ($5.5 billion) -- about a third of last year's result.

Executive Vice President Mitsuo Kinoshita said after the earnings release that the company had convened an "Emergency Profit Improvement Committee" to cut costs and maximize revenues. Toyota is also assessing its manufacturing operations by "re-examining aspects such as the timing and scale of new projects," he said.

The Blue Springs, Mississippi, facility is slated to make the popular Prius hybrid amid strong demand for fuel-efficient models. Toyota had initially looked to build the Highlander sport utility vehicle at the plant but altered its plans in July as part of a restructuring of its North American manufacturing operations.

Shares of Toyota rose 3.9 percent to 3,200 yen on the Tokyo Stock Exchange Friday, in line with broader market gains.

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This page contains a single entry by Muhammed El-Hasan published on November 14, 2008 5:00 PM.

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Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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