Toyota Motor Corp. said it will continue its zero-percent financing incentive for another month after posting another steep sales drop.
Toyota Division General Manager Bob Carter says the Japanese automaker will continue offering zero-percent financing nationwide on 11 models through the end of November, but the company's marketing approach will become more regional in nature.
Toyota on Monday reported a 23 percent decline in October U.S. sales, but that's less severe than the drops of 30 percent or more reported by its Detroit rivals. Carter attributed Toyota's better-than-average performance in part to the success of the financing deal.
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