I remember this being done a few years ago, and I believe it was Toyota that did it. It's purely symbolic. It won't make a dent in actual sales, just show the public that they have confidence in their own vehicles. It's also good for employee morale at Toyota.
Plus I wonder if managers in general are afraid to lose their jobs, so they make this gesture of loyalty in hopes that the company will reciprocate.
Toyota managers voluntarily buy cars to lift salesTOKYO (AP) -- Toyota Motor Corp. managers are shopping for new Toyota cars in a voluntary effort to boost sales and show support for the company, an official said Wednesday, as Japan's top automaker battles a global slump.
The move underlines the hard times for Toyota, which stunned Japan by forecasting its first annual operating loss in 70 years for the fiscal year ending March 31.
The proposal was first aired late last month in an in-house letter that goes to about 2,200 middle-rank managers, who form a clublike group, said Toyota spokesman Yuta Kaga.
No one will be forced to buy a car, and they are free to pick any model they want, as long as it's a Toyota, although the request was made again in a Jan. 9 meeting for the managers, he said.
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