Barbie Turning 50

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By
Muhammed El-Hasan
on February 4, 2009 12:57 PM | | Comments (0) |

And Mattel hopes to use this anniversary to sell more Barbies. With a little sentimentalism, you can sell almost anything.


Mattel hopes Barbie's 50th resonates with three generations

(PR WEEK) Mattel has launched an integrated marketing campaign to promote Barbie as a symbol of fashion and pop culture on the eve of her 50th anniversary this March. The PR team aims to reach three generations of consumers and ultimately impact sales via partnerships, events, and online communications. Although the anniversary takes place March 9, the campaign is ongoing throughout the year.

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This page contains a single entry by Muhammed El-Hasan published on February 4, 2009 12:57 PM.

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Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

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Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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