Most Americans with "direct experience with Japanese people or products are positively shaped by the relationship," according to a national survey conducted by the Japan America Society of Southern California.
From the survey:
- The majority of Americans rank Japan as a global leader in consumer electronics, video game hardware/software, and automotive products (62 percent, 54 percent and 52 percent, respectively).
- Nearly one in two Americans reports that he/she has a strong awareness of Japan solely because if its technology and products, and seven out of 10 Americans who have experienced Japanese technology and automotive products are positively influenced by the relationship.
- 67 percent believes that Japanese products are known for quality, reliability and innovation, and 78 percent of Americans also feel that Japan is as innovative as it has always been, if not more.

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