Smart move on Toys R Us' part. Other retailers will likely follow, if they haven't already.
Toys "R" Us puts value shops within U.S. storesNEW YORK (Reuters) - Toys "R" Us has rolled out shops in the front section of its U.S. stores, highlighting toys for $3 and under as it responds to the recession that has made even indulgent parents cut back on toys for their kids.
The privately-held specialty toy retailer, which operates almost 850 Toys "R" Us and Babies "R" Us stores in the United States, said its "$1-$2-$3 Fun" shops will carry about 100 items at those prices.
The effort to woo shoppers comes after U.S. toy retail sales fell 3 percent to $21.64 billion in 2008 from a year earlier, according to market research firm NPD Group.
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