Auto shopping website Edmunds.com said Tuesday that online shoppers have increasing seeking Chrysler cars since the company's bankruptcy filing Thursday.
Here's what Edmunds says:
On Thursday, Chrysler filed for Chapter 11 reorganization in bankruptcy court. Since then, the visitors on the Edmunds.com Web site who are shopping for Chrysler models shot up 15 percent. By comparison, GM's shopping consideration dropped 6 percent since Thursday and Ford's was up 7 percent."I'd call this 'the Obama bounce,'" remarked Edmunds.com CEO Jeremy Anwyl, referring to the President's recent speech that discussed Chrysler's situation and urged consumers to consider buying an American car.
"Maybe the Chrysler bankruptcy announcement attracted the bargain shoppers, who may think a bankruptcy is the same as liquidation with price-busting clearance sales," reported Edmunds' AutoObserver.com Editor Michelle Krebs.
Dealers say customers are coming into the showroom making outrageously low offers for Chrysler vehicles, expecting dealers to take any price just to sell a car. Edmunds.com's most recent data indicates that Chryslers sell for an average of 18.1 percent below sticker while the industry average discount is 15.6 percent.
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