Not to be confused with Joe the Plumber.
Toyota Wants New Prius to Be America's Next Top Model(Washington Post) TOYOTA CITY, Japan -- Memo to the beleaguered U.S. car industry: As the recession eases, torment from Toyota may increase.
Designers of the Prius, the curiously shaped hybrid that since 1997 has allowed up-to-the-minute Americans to advertise their eco-correctness, are going after the Average Joe.
Read more on Toyota's Prius.

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