North America -- and specifically the U.S. -- is the world's biggest market. So Toyota's move makes sense.
Toyota turns focus on North America(Detroit News) Toyota Motor Corp., which faces huge challenges in North America, once its most lucrative market, has put two company veterans with years of U.S. experience in charge of the region.
The Japanese automaker also has created a management unit focusing solely on North America as part of a series of organizational changes, including the appointment of new President Akio Toyoda, announced this week.
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