If You Like Flowers, Maybe You Should Buy a Prius

Toyota's latest Prius promotion.

Toyota Now Planting Flowers, Fixing Roads in Broke California

(AdAge) Toyota's latest iteration of the 2010 Prius campaign looks like a pile-up of Rose Bowl float, highway beautification and eco-vertising. (Did I just coin something?!) With Los Angeles Mayor Antonio Villaraigosa, Toyota yesterday unveiled a giant flowerbed-like display along the Pasadena freeway that's meant to be at once Prius advertising and aesthetic relief for L.A. commuters. With a little bit of sustainability throw in. Saatchi & Saatchi, L.A., brokered the campaign, which also includes infrastructure improvements along roadways for the city (as in, you let me plant flowers in the shape of vague advertising along your highway, and I'll fix your sprinkler system).

Read more on the Prius promotion.