'You Haven't Killed Me Yet, Larry!'

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Apparently, Sit 'n Sleep co-founder Larry Miller plans to eventually bring back his frazzled accountant Irwin in his commercial spots, where he's famous for saying, "You're killing me, Larry!"

I reported in my July 17 Business Casual column that Irwin, who is real-life accountant Irwin Zigmond, was cut from Sit 'n Sleep ads as the company rolled out a new marketing campaign.

On a blog post dated July 28, Miller writes:

To the legion of concerned Irwin fans, I am happy to announce that Irwin is very much alive, rested and ready to step back into the recording studio after a brief hiatus to pronounce that I, Larry Miller, am killing him!

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This page contains a single entry by Muhammed El-Hasan published on August 17, 2009 4:57 PM.

WSJ: Don't Celebrate Yet Over Housing was the previous entry in this blog.

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About Biz Waves

Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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