Toyota Warns on Over-Hyping Technology

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By
Muhammed El-Hasan
on September 23, 2009 8:20 AM | | Comments (0) |

I love it, a company warning against "over-promising." Who would've thought the day would come...

Toyota Says Battery-Vehicle Hype May Hurt Technology, Sales


(Bloomberg) -- Toyota Motor Corp., the biggest seller of hybrid autos, said carmakers risk damaging the long- term reputation of battery-powered vehicles by over-promising on what the technology can deliver.

"Managing expectations is critical," Michael O'Brien, Toyota's U.S. corporate manager for advanced technology vehicle planning, said at a briefing in Sacramento, California, yesterday. "If consumers are disappointed, market adoption is not guaranteed and that can permanently harm the technology's image and future market potential."

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This page contains a single entry by Muhammed El-Hasan published on September 23, 2009 8:20 AM.

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Is the New Homebuyer Tax Credit Bad for America? is the next entry in this blog.

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Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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