It's painful, but part of a one-in-a-generation change in the industry. It doesn't mean people don't depend on newspapers as much, only that readers are moving online. Now all we have to do is find out how to make real money off the Internet.
U.S. Newspaper Circulation Falls 10%(NYT) The two-decade erosion in newspaper circulation is looking more like an avalanche, with figures released Monday showing weekday sales down more than 10 percent since last year, depressed by rising Internet readership, price increases, the recession and papers intentionally shedding unprofitable circulation.
Read more on dropping circulation numbers.
How to make real money off the Internet for Publishers.
1) Loose the Noise ads -Acai Berry-
2) More "Munchin' with Marge" 'articles'
3) Online LOCAL VENDOR ads & coupons
4) Rave go online with click thru Tics no fees (Times is hard)
5) Real Want ads for the SOUTH BAY not all of CA.
6) Build loyalty by allowing me to select articles
I like World and National News but why would I look at the Breeze to read about events in China? maybe the 'LOCAL" Effect?
7)Freebie want ads under $500 but have featured local food-entertainment place ads rotate beside the want ads, Allow search!
Oh; loose the flashing headline articles. Ever see Google News' homepage? I do every day.
Don't feel so bad I am not renewing my LA Times subscription either.