Toyota 'Stalks' Woman, Who Sues

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By
Muhammed El-Hasan
on October 20, 2009 8:55 AM | | Comments (1) |

Regardless of the potential legal vulnerabilities, the marketing idea is pretty creative.


Woman Sues Toyota For Convincing Her She Was Being Stalked

(CONSUMERIST.COM) It's probably a bad idea to market to consumers by tricking them with practical jokes. It's definitely a bad idea to make a consumer fear for her safety over a five day period because she thinks a stalker is coming after her. That's why a woman in Los Angeles is suing Toyota for $10 million after being on the receiving end of a Punk'd-style stunt to promote the Toyota Matrix.

Read more on Toyota's prank marketing issue.

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1 Comments

By justadori on October 21, 2009 12:36 PM

Wow... so $10million is going to help her forget about her traumatic ordeal?? Lol!

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This page contains a single entry by Muhammed El-Hasan published on October 20, 2009 8:55 AM.

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Toyota to Pay Big Bucks for Recall is the next entry in this blog.

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About Biz Waves

Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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