The cost in bad PR is probably higher than the actual price tag for fixing the gas pedals.
Toyota may spend $440 million on U.S. recall: mediaTokyo (Reuters) - Toyota Motor Corp may need to spend about 40 billion yen ($440 million) to fix the accelerator pedals on 3.8 million cars being recalled in the United States, the Tokyo Shimbun newspaper reported on Wednesday.
Read more on Toyota's recall.

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