Honda, whose U.S. headquarters is in Torrance, seems to be benefiting from Toyota's troubles. However, it's easy for American consumers to lump Honda and Toyota together, thereby hurting Honda's image.
Time will tell.
Survey: Honda perceived to be tops in customer, quality commitment(ConsumerReports.com) Among seven major auto brands, consumers consider Honda to be the most committed to customers and to product quality. Ford ranked second, followed by Nissan, Chevrolet, and Toyota, based on a new survey by the Consumer Reports National Research Center. Hyundai and Chrysler trailed the others by a significant margin.
Read more on Honda's rise.
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