I was excited about going to Chicago so I could try their famous deep dish pizza. My experience there taught me something about why selling deep dish can succeed in Chicago but not in LA.
Here's how I started my Business Casual column:
I recently carried four large deep dish pizzas onto a plane from Chicago's O'Hare to LAX.I drew a lot of curious looks, but also some approving nods.
"Good idea," one passenger told me cheerily.
Read Business Casual.
