Mattel Bratz Retrial Starts Today

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Considering Mattel's financial resources, I'd be surprised it the El Segundo-based toymaker would drop the case. Mattel wants to punish anyone and everyone who steals or may have stolen its ideas.

(Bloomberg) Mattel Inc., the Barbie-doll maker whose $100 million verdict against MGA Entertainment Inc. was thrown out on appeal last year, is taking its fight over the origins of its rival's Bratz dolls back before a jury.

Jury selection is set to start today in Santa Ana, California, for a trial that U.S. District Judge David Carter has said may take as long as four months. Mattel claims Carter Bryant, the designer who created Bratz, was a Mattel employee when he came up with the idea and made the first sketches and that he secretly took the doll design to MGA.

Read more on Mattel and Bratz.


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This page contains a single entry by Muhammed El-Hasan published on January 13, 2011 9:05 AM.

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About Biz Waves

Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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