Toyota No Longer Cares About Being No. 1

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By
Muhammed El-Hasan
on June 13, 2011 11:32 AM | | Comments (0) |

I'm not sure if Toyota ever admitted caring about being the world's top seller of cars. But after all their recalls and the tsunami, I'm sure they just want to be profitable.


(Automotive News) TOKYO -- Toyota Motor Corp., in danger of losing its title as the world's biggest automaker this year, says it has sworn off the pursuit of being No. 1.

Executive Vice President Satoshi Ozawa said last week that quality and customer satisfaction is more imporant than volume. "There is no meaning in us being the global No. 1," he said.

Read more about Toyota.

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About this Entry

This page contains a single entry by Muhammed El-Hasan published on June 13, 2011 11:32 AM.

MUHAMMED EL-HASAN: Can Barbie and Ken's Romance Survive the Indonesian Rainforest was the previous entry in this blog.

Honda Expects Drop in Profit is the next entry in this blog.

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About Biz Waves

Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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