Toyota Pegs Future on Prius

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By
Muhammed El-Hasan
on September 12, 2011 8:07 AM | | Comments (0) |

Toyota sees fuel efficiency and the gee-whiz effect of hybrid technology as its saving grace.


(Bloomberg) By choosing the Prius ahead of the Corolla and Camry sedans that enabled Toyota to become global No. 1 by 2008, President Akio Toyoda is staking the future of Japan Inc. on hybrid technology as the solution to the nation's worst disaster since World War II and the company's initial indifference to customer complaints that prompted its biggest recall.

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About this Entry

This page contains a single entry by Muhammed El-Hasan published on September 12, 2011 8:07 AM.

A Mystery From Toyota was the previous entry in this blog.

Marketing Gone Bad? Toyota Gets Sued for a Promotion is the next entry in this blog.

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About Biz Waves

Biz Waves is a one-stop Web hub for business news and content from the South Bay region of Los Angeles County and beyond.

The primary contributor is:

Muhammed El-Hasan, a business reporter at the Daily Breeze since 2000, covers aerospace and everything else about business in the South Bay. Muhammed previously reported at the San Bernardino Sun and the community news division of The Orange County Register. He also worked as a researcher in the Jerusalem bureau of the Los Angeles Times in 1996-97. But his career highlight as a young man was driving a forklift at a Gardena company near Hawthorne, where he grew up.

You can email Muhammed at muhammad.el-hasan@dailybreeze.com

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