The Obama re-election campaign slogan “Forward” leaves a lot to be desired.
It’s too easily open to punny criticism like, “Is this what we have to look forward to?”
The Romney camp already jumped on it with Mitt snarking, “Forward. What, off a cliff?”
Ahh, that Romney humor. Mrs. Mitt must be right when she said there’s a “wild and crazy guy” inside Mitt waiting to break out.
Sure, the Obama slogan fits on a bumper sticker. But it’s no “Where’s the real birth certificate?”
Here are presidential slogans that worked or failed, but would have had a different result had they been altered:
1. In 1968, Richard Nixon had the slogan “The New Nixon.” It worked because he got elected. Luckily it was shortened to those three words from the original slogan: “The New Nixon, because you don’t know Dick.”
2. In 1984, Ronald Reagan easily won re-election and his slogan “It’s Morning in America” certainly helped. It may not have had the same effect if the original slogan got the green light: “It’s morning in America, why is Caspar Weinberger wearing my jammies?”
3. Lyndon B. Johnson won in a landslide in 1964 with his catchy slogan “All the way with LBJ.” It wouldn’t have got him elected if the original slogan was unleashed on the public: “All the way with LBJ to Saigon.”
4. President Obama’s winning slogan in 2008 was “Change you can believe in.” It wouldn’t have clicked if one could see in the future and the honest slogan was used: “Change you can believe in, because in four years that’s all you’re going to have left in your pockets.”
5. John McCain’s “Country First” didn’t propel him to victory in 2008. It might have worked had they changed the slogan midway through the campaign and started using “Country First, but I wish I had a second chance to pick a running mate.”
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