The 66ers officially unveiled the new signs and logos for the newly renamed San Manuel Stadium (formerly Arrowhead Credit Union Park) at Wednesday’s press conference.
I like the logo: it incorporartes a baseball diamond, 2 bats and a tribal logo all into one.
There is another sign out on the E Street entrance to the ballpark. and the signage in the ballpark is improved. Parking lots have been repaved.
Although I didn’t write the news story, I was at the press conference.
Here are some noteworthy points:
- The naming rights agreement is for 5 years, as approved by the tribe. There is a renewable 5-year option after that.
- Initially, 3-, 5- and 10-year deals were explored before the 5-year was approved.
- The amount of the money in the deal is undisclosed, but that money goes to the team. However, the city gets a cut of all revenue. The city gets a percentage of the naming-rights deal at the same rate as the rest of the advertising for the 66ers.
- San Manuel had already sponsored the state-of-the-art scoreboard that was installed two years ago and had been involved with the team for years before that.
- The key member in all of this is Byron Marquez, the 66ers’ Director of Business Relations & President of Family Outreach. Marquez is also a member of the San Manuel Tribe and presented the proposal to the tribal members for a vote.
- There was a game played between Fontana and Yucaipa, the first game under the new stadium name following Wednesday’s press conference. However, there will be a full county clash of 3 games on Saturday, capped by Yucaipa-Redlands at 7 p.m.
- The 66ers’ season begins April 5, with the home opener April 12.